I know. It's hard for us to NOT give a shit about what others think. It's almost like some of us are conditioned to seek approval in life (most of us truly are). In the beginning I tried to be that "girl" that made sure I said the right things, talked to the right people and made the right moves. I always knew that I was not a suit and heels type of chick while I was doing business but I felt that if I didn't conform the business would suffer (I'm sure it did). Don't get me wrong I know how to clean up and dress professionally for the right occasions. I knew I was more of a Diane Keaton (old soul) mixed with Ellen Degeneres (casual dress and fun attitude) and a touch of Dwayne "The Rock" Johnson (can't miss my tattoos). That's my style and I own it (now).
It takes many of us a little longer to recognize who we really are as entrepreneurs and what our culture or style is. When I finally embraced it I felt better. Better about myself, my brand and business. Does the outside world judge me? Of course. Do I care? Not anymore. I've learned that I will attract the right clients based on being myself (truly authentic). I will attract the right people and the best opportunities because I know who I am, what my brand represents and how effective I am. Can you honestly say the same thing? Think about it?
There's enough money to go around and enough clients for all of us. My mission is to create a brand that is authentic and a company culture that is engaging, creative and cool. Does that mean it might take longer for me to grow my company? Most likely. But, I am not running this marathon for the money. If you became an entrepreneur solely for the money then you should stop reading this now. This is for the entrepreneurs that are struggling trying to find their voice, their culture and embrace who they really are. I'm here to ask you, 'What's the worst that could happen?"