We've asked and Twitter finally delivered....The social media platform recently rolled out extended tweet character limits, doubling from a simple 140 to up to 280.The change has now raised the question of how do we EFFECTIVELY utilize all these characters to our blog, business or brand's advantage?
When launching and scaling your small business, we often have a list of things we need to accomplish to be successful and order them based on what is the top priority. More often then not we see business owners put public relations, as well as social media and graphic design work, on the back burner.
It seems like every day there's a new social media platform popping up on the internet. The days of only having to worry about Myspace friend requests are long gone. Businesses now utilize various platforms actively in their marketing strategies to drive sales and overall amplify their brand's mission.