Whether you're on Instagram story, Facebook live or using Twitter's integration with Periscope, live streaming is the new way of social media. Going live has allowed marketers and business owners to truly engage with their audience by connecting with them face to face, in real time.
It seems like every day there's a new social media platform popping up on the internet. The days of only having to worry about Myspace friend requests are long gone. Businesses now utilize various platforms actively in their marketing strategies to drive sales and overall amplify their brand's mission.